YouTube for TV just got a new startup sound — and it can add comments

YouTube for TV just got a new startup sound — and it can add comments

If you’ve been using the YouTube app on your big-screen TV, you may have noticed a few changes in recent days: new audio and animations that appear when you launch the app, and the option to display comments along with what you’re watching.

The audio is official, and YouTube has gone into plenty of detail about it on file blog post (Opens in a new tab). Something “vibrant, engaging and easily recognizable” was required, and so YouTube enlisted the help of audio branding studio Antfood to get the audio snippet just right.

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