The spirit of Thanksgiving breaks down the cost of living in a Black Friday analysis

The spirit of Thanksgiving breaks down the cost of living in a Black Friday analysis

Black Friday (BF) sales continue to attract shoppers en masse, despite inflation and the Russia-Ukraine conflict that has raised the cost of living, according to new research from brick (Opens in a new tab) And the sales force (Opens in a new tab).

As I mentioned Degenomics (Opens in a new tab)Sales at physical stores may rise as Walmart reported in the first quarter of 2022 that e-commerce growth had slowed to less than 1%, but economic pressures had little impact on online Black Friday sales, with Adobe claiming that Americans spent $9.12 billion online on Black Friday in 2022 alone, up 2.3% from 2021.

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