Carrefour Makes Going Back To School Fun for the Whole Family

Convenient one-stop solution to shop for the new school term
Multiple in-store activities to keep the little ones entertained including musical chairs and singing competitions

Carrefour, owned and operated by Majid al Futtaim in Pakistan, has introduced exciting ‘Back to School’ offers and entertainment throughout July to delight families as they prepare for the start of the new school year in August.

Carrefour has arranged multiple in-store activities to entertain its young customers during their ‘Back to School’ shopping sprees with musical chairs, singing competitions and goody bags going as a token prize to all activity winners. Children of any age can participate in Carrefour’s fun, interactive experiences whilst parents shop to keep spirits high during the remaining days of the summer break.

The campaign will run until July 28 at all ten Carrefour stores across Pakistan, making it more convenient for parents to find all the necessary school supplies under one roof. A wide range of school supplies will be on offer including stationery, school bags, lunch boxes, water bottles and more to extend maximum convenience and choice for the customers.

Umer Lodhi, Country Manager of Carrefour Pakistan at Majid Al Futtaim Retail, said: “We look forward to welcoming our young customers and their parents with special decorations, games and prizes to make their shopping experience unforgettable. We are excited to bring a wide range of school products for our customers to make going back to school easier and more fun for the whole family.”

In addition to the convenience of in-store shopping, Carrefour also offers its delivery service through the Carrefour Pakistan app and customers can use MyCLUB to gain instant discounts, earning and redeeming points. For further information, please head to https://www.carrefour.pk/mafpak/en/ to discover the hottest ‘Back to School’ deals.

Carrefour celebrates cool summer sale

Discounts across numerous categories including groceries, electronics, textiles and household appliances
Carrefour’s summer mega sale hopes to help customers stay cool during the heat wave

Lahore: Carrefour, fully owned and operated by UAE based Majid Al Futtaim in Pakistan, has launched a surprise, themed mega sale to make this summer cooler and more exciting amidst rising temperatures. Customers can escape the scorching heat wave by shopping in a chilled and expansive environment at ten Carrefour stores across Pakistan and can also avail amazing summer offers online via Carrefour’s website or mobile application.

As per the forecast, the country’s weather is expected to stay hot and dry throughout the month of June. The incredible discounts are geared towards the products that customers use on a daily basis to deal with the scorching summer heat, covering fresh foods, groceries, electronics, textiles, health, and homeware, as well as heavy household appliances like refrigerators, water coolers, and air conditioners. Special cashback offers are also applicable online to make shopping more comfortable and convenient.

Umer Lodhi, Country Manager of Carrefour Pakistan said, “Carrefour Pakistan remains committed to supporting our surrounding communities by delivering unbeatable value through every experience, year-round. With temperatures soaring, we are excited to offer an assortment of special deals that will make this summer more exciting and enjoyable for everyone. We have worked closely with our sales team to identify our customer’s favourite products during hotter months so that we can ensure the very best value in terms of quality, price and selection”

The mega sale will be available at all Carrefour stores in Karachi, Lahore, Gujranwala, Faisalabad, and Islamabad throughout the season. In addition to the convenience of in-store shopping, Carrefour also offers its delivery service through the Carrefour Pakistan app and customers can use MyClub to gain instant discounts, earn and redeem points, and to better serve its customers. For further information, please head to www.carrefourpakistan.com to discover the hottest deals.

Majid Al Futtaim Commits to Cage-Free Eggs under New Animal Welfare Policy in a Regional First

The Company’s new Farmed Animal Health and Welfare Policy is created with support from UK-based non-governmental organisation, The Humane League
As the first retailer in the region to adhere to the policy, Majid Al Futtaim Retail has set a commitment to only sell cage-free eggs across all its markets by 2032
Majid Al Futtaim is working together with stakeholders to help transform the market to ensure that 100% of its private label products come from non-genetically modified animals by the end of 2023
The development drives a much-needed change in the region’s retail sector, increasing awareness and uplifting standards in line with international best-practice

Dubai, United Arab Emirates, March 15th, 2022 – Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, commits to only sell cage-free eggs across its Carrefour franchise in the region under a newly signed animal welfare policy. The Company is working toward a 100% cage-free shell egg private label assortment across all markets it operates in by 2030 and all national brands by 2032.

Developed in partnership with The Humane League, the first-of-its-kind commitment goes beyond what legislation prescribes and contributes to further improvements in farming conditions in the region. Under the new Farmed Animal Health and Welfare Policy,

Majid Al Futtaim will promote alternative and more sustainable housing systems, such as cage-free, outdoor access systems, free-range systems and organic. In driving much-needed change across regional markets and raising awareness on the topic of animal welfare, the company is committed to working with suppliers to increase its offerings of cage-free shell eggs in Carrefour’s assortment.

“Under our long-held commitment to leading in all the markets in which we operate,

Majid Al Futtaim Retail is proud to provide its customers with products that comply with the highest quality and safety standards, and that have been produced by socially and environmentally responsible means,” said Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail.

“This announcement is the region’s first Farmed Animal Health and Welfare Policy to state overarching business commitments and positions on crucial welfare standards. As a result of today’s announcement, our customers can expect the highest animal health and welfare standards from Carrefour throughout the region. We are dedicated to working responsibly in this area and will continue to make progress by supporting best practices across our supply chains.”

This commitment seeks to deliver a number of potential advantages to the wider society as a result of adopting higher welfare farming. Cage-free egg production offers consumers a host of benefits, including improved health, reduced mortality, higher product quality, enhanced disease resistance and reduced medication, lower risk of foodborne diseases, farmer job satisfaction and a contribution to corporate citizenship efforts.

“Majid Al Futtaim’s announcement to exclusively source cage-free eggs for all its Carrefour retail operations will help to reduce the suffering of countless hens,” said Aaron Ross, Vice President of Policy and Strategy at The Humane League. “This policy demonstrates that Majid Al Futtaim has true courage of their convictions, cutting-edge market intelligence, and strong relationships with customers and suppliers.”

Across all its markets, Majid Al Futtaim is working hand-in-hand with industry, government and business partners to help transform the market in pursuit of sourcing cage-free eggs for its Carrefour operations, and ensure that 100% of its private label products come from non-genetically modified animals by the end of 2023. The company has further committed to annually reviewing its cage-free progress and disclosing developments to remain transparent in the challenges faced and success achieved in pursuing its policy goals.

The 2032 date for all Carrefour regional operations will provide a conservative ten-year phase-in period in consideration of the unique challenges in some regional markets. Majid Al Futtaim will work closely with national brand suppliers, industry partners and other stakeholders on systematic changes towards higher animal health and welfare standards in the respective markets.

The policy also stipulates multiple important points relating to the general health and wellbeing of animals, including freedom from hunger, thirst and discomfort by providing an appropriate environment. Freedom from pain, disease, injury, and freedom to display normal behaviour. Freedom from fear and distress by ensuring conditions and treatment which avoid mental suffering. And finally, freedom to undergo positive experiences by providing appropriate conditions to experience positive emotions and encourage natural behaviour.