It appears that Apple has started tracking user activities while in the App Store, which has led some to suspect that the company has deviated significantly from theaggregate (Opens in a new tab) It is a human right’ ideal.
Two researchers with the pseudonym Mysk discovered that iOS sends Apple a detailed log of how users interact with the App Store, including where they click while interacting with the Store. The information was delivered to the company in real time via a JSON file, it was said.
This newly discovered tracking feature could be connected to Apple’s recent introduction of new ad placements to the mobile app repository, some believe, while others have suggested that Apple has been tracking user behavior in this way since the release of iOS 14.6 back in May 2021.
New ad placements
Apple has not commented on this issue yet, but some researchers note that these results appear to be related to new ad placements being submitted to the App Store.
In late October 2022, the company emailed iOS developers of new announcements regarding apps being rolled out in the market’s main “Today” tab, as well as in the You May Also Like section below individual app listings.
9to5Mac It also mentions that developers can now access some stats about how their ads are performing, which data is sent even when the Personalizerd Ads option is turned off.
Apple had a relatively rough start with the new ad placements, with recent reports claiming that unethical or irrelevant content (for example, gambling or dating apps) was making its way to these new ad placements, sparking outrage among the wider community.
Apple has responded by temporarily suspending ads for these types of ads, but whether this change in the future is anyone’s guess. If there’s anything the media reports need, Apple will make more announcements in the future.
Pro radar technology Contact Apple for comment.
Across: 9to5Mac (Opens in a new tab)