Tetra Pak donates PKR 22 million to PRCS for flood victims

Sardar Shahid Ahmed Laghari says Red Crescent is grateful for the generous relief support from Tetra Pak Pakistan, which will help us in mobilizing thousands of people to safety and providing them with critical relief and much-needed assistance.

 Mr. Misbah Burney says that Tetra Pak believes in serving its part by supporting a major humanitarian actor such as the PRCS that has been actively involved in driving relief efforts across the country with great financial diligence and use of local capacity

Islamabad: Tetra Pak Pakistan has also stepped forward to donate a generous sum of PKR 22 million to support the Pakistan Red Crescent Society (PRCS) in response to their emergency appeal to maximize flood relief efforts across the country to tackle the alarming situation. The donation cheque was presented by Mr. Misbah Burney, Finance Director of Tetra Pak Pakistan, to Chairman Pakistan Red Crescent Society, Mr. Sardar Shahid Ahmed Laghari at PRCS National Headquarters in Islamabad here on Wednesday.

During this engagement, both representatives discussed in detail regarding current challenges faced by the flood victims and the need for all stakeholders to work together and expand the scope of relief efforts.

Misbah Burney recognized this relief assistance as a firm commitment from Tetra Pak to help protect the communities it operates in. He said, “The massive havoc and wreckage caused by these floods have shattered these communities, driving millions out of their homes and into the open to face danger and disease like never witnessed before. For an efficient capacity building of relief efforts, we believe in serving our part by supporting a major humanitarian actor such as the Pakistan Red Crescent which has been actively involved in driving relief efforts across the country with great financial diligence and use of local capacity.”

Chairman PRCS, Sardar Shahid Ahmed Laghari, said, “We are heartbroken by the tragic loss of so many lives, and the misery and hardship these floods have brought to people across Pakistan who are now trying to seek safety and shelter to protect their families. Red Crescent relief operation is ongoing in the flood-affected areas and our relief teams are on the ground and working round the clock, providing relief and rescue services to the distressed people”.

He said PRCS is grateful for the generous relief support from Tetra Pak Pakistan which will help us in mobilizing thousands of people to safety and providing them with critical relief and much-needed assistance.

The assistance immediately required by flood victims is life saving, however, the impact of this flooding will be long-term. The significant loss to the livestock and agriculture sector will not only impact the livelihoods of those affected by it but also the food security situation of the country in the medium and long term. There is a dire need for all stakeholders to work together and adopt smart solutions.

Tetra Pak reiterates its commitment to sustainability at the Euro Village 2022

Islamabad – Tetra Pak asserted its commitment towards sustainability and ensuring a greener environment at the Euro Village 2022 gala recently organized by the European Union in Islamabad. Participating at the Euro Village 2022 event served as an ideal opportunity for Tetra Pak to highlight its approach to sustainability which is shaped by its promise of protecting what’s good and its commitment to making food safe and available, everywhere. As a reflection of practically implementing this approach, a swing set for children which was completely manufactured by recycled Tetra Pak packaging material was also placed at Tetra Pak’s designated booth which reiterated the fact that Tetra Pak is taking practical steps towards realizing its sustainability vision.

Notable dignitaries, including the Swedish Ambassador to Pakistan, H.E. Henrik Person, also visited the Tetra Pak booth and were greeted by company representatives. They were delighted to learn more about Tetra Pak’s achievements within the sustainability realm and its commitment towards a low-carbon circular economy.

During his visit, the Swedish Ambassador to Pakistan, H.E. Henrik Person said, “I am very happy to be visiting this installation made by a Swedish company Tetra Pak, which is a leading company in packaging, as well as, sustainability. Tetra Pak is making sure that the used cartons are recycled to make items for other purposes. This is of course a very fun purpose to make a swing set for children made out of Tetra Pak cartons. I will encourage all consumers to support recycling of cartons as much as possible, Tetra Pak will do the rest to ensure that we are working towards a sustainable future.”

Tetra Pak Pakistan also made special arrangements to apprise the audience about its local partnership with Green Earth Recycling, which started in 2014 and since then has been successfully achieving increasing recycling targets every year by collecting and recycling packaging waste into sellable products such as garden furniture, school desks, roofing solutions, and much more. Visitors were also pleased to learn that in 2021, Tetra Pak Pakistan achieved a recycling rate of over 42% of its produced cartons, while the goal for 2022 is to increase this volume and recycle around 27,000 tonnes of beverage cartons.

The Euro Village is an annual cultural event organized in different countries with the purpose of highlighting the visibility and impact of the European footprint around the world. The event is conducted as a fun-filled evening with a range of family-centric cultural and entertainment activities that help to enhance mutual interactions between the locals and everyone else that represent team Europe. Highlights of this event include European stalls, a live musical concert, culture and information booths, along with lots of food and fun-based activities.

Tetra Pak honoured by the Swedish Embassy to co-host Sweden’s National Day

Tetra Pak was recently honoured by the Swedish Embassy through a special invitation to co-host Sweden’s National Day event organized inside the embassy premises on June 9.  The Federal Minister for Climate Change, Senator Sherry Rehman, attended the event as a Chief Guest. The event followed an inspiring theme with the title of ‘Pioneer the possible’ which represented Sweden’s journey towards becoming the first fossil-fuel-free country and showcasing technologies and solutions by Swedish companies as leaders in innovation and sustainable transformation.

As a global company of Swedish origin operating in Pakistan, the event was a good opportunity for Tetra Pak to showcase its sustainability credentials driven by its guiding principle that a “package should save more than it costs”. Tetra Pak’s fundamental commitments driving its sustainability agenda were presented through a special display area. The Federal Minister for Climate Change, Senator Sherry Rehman, also visited Tetra Pak’s stall and was greeted by the company representatives to apprise her about Tetra Pak’s sustainability-related vision and goals. These included details pertaining to Tetra Pak’s announcement in 2020 to reach net-zero GHG emissions in its own operations by 2030, the use of 100% FSC Certified Paperboard in all packaging material, and their recycling success story in Pakistan.

Tetra Pak Pakistan’s local partnership with Green Earth Recycling started in 2014 and since then has been successfully achieving increasing recycling targets every year by collecting and recycling packaging waste into sellable products such as garden furniture, school desks, roofing solutions, and much more. Guests were also pleased to learn that in 2021, Tetra Pak Pakistan achieved a recycling rate of over 42% of its produced cartons, while the goal for 2022 is to increase this volume and recycle around 32,000 tonnes of beverage cartons.

The event was attended by representatives from several Swedish companies operating in Pakistan, including Tetra Pak, in addition to senior Government officials and Islamabad’s intelligentsia.

Exit mobile version