Pakistani Tech Firms Eye Saudi IT Market at LEAP 2024 Exhibition

Pakistani software houses and IT companies are making their mark at the LEAP 2024 tech exhibition in Riyadh. Over 70 Pakistani enterprises, including 20 startups, are showcasing cutting-edge solutions in AI, IoT, cybersecurity, cloud computing and more at this premier Saudi tech event from March 4-7.

This year’s contingent represents the largest-ever presence of Pakistani tech innovators at any global event. It underscores the country’s rapidly growing IT prowess and ambitions to expand business in the lucrative Middle Eastern market, especially Saudi Arabia.

During this mega event, P@SHA (Pakistan Software Houses Association) has signed its largest MoU to date focused on enhancing B2B engagement with the IT association of Bahrain,
highlighted Muhammad Zohaib Khan, P@SHA Chairman.

He added that leading Pakistani tech firm Abacus Consulting inked an MoU with Saudi digital solutions provider Elm. Meanwhile, Inbox Technologies partnered with Saudi Arabia’s GISSAN expanding their local footprint.

The Pakistan Pavilion attracted major global IT and ITeS companies along with top Saudi government tech organizations. Pakistan’s ambassador to Saudi Arabia inaugurated the pavilion and witnessed an equity investment deal between local startup SuperNova Solutions and Saudi investors.

Pakistan’s contingent of 74 companies and over 800 delegates showcases robust business presence and immense growth potential in AI, fintech, healthtech and emerging technologies aligned to Saudi’s Vision 2030 priorities,
stated Ambassador Ahmed Farooq.

Leveraging LEAP to Catalyze Saudi-Pak Tech Collaboration Pakistani tech leaders view LEAP 2024 as a platform to forge strategic partnerships and drive business with Saudi enterprises undergoing digital transformation. The country’s $1.5 billion IT exports industry is a natural fit for collaboration given Saudi’s tech investment ambitions.

The Saudi market has huge prospects and acceptability for Pakistani companies. We look forward to a bright future expanding our local team after over 23 years operating in Pakistan,
said Hassan Khan Lodhi, Chief Commercial Officer at Inbox Technologies.

Other delegation members echoed similar sentiments on leveraging Pakistani tech capabilities to accelerate Saudi’s diversification from oil dependence.

With over $100 million in business leads generated last year, the stage is set for Pakistan’s tech pioneers to make their mark across the Middle East’s largest market in 2024 and beyond.

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