QMobile recently dubbed him Z7 Noir series, to add a new smart phone will be. The key selling point is its thinness of Z7 Noir and stylish design. Company television, print and digital media is dedicated to the promotion of the smartphone.
QMobile Facebook account posted a visual cue appears slim body and only 5.1 mm thick hottest and the world’s thinnest phone, it claims to be.
The first golden ring provides convincing quality, but there are several problems with this campaign:
Z7 is not the slim smartphone
Advertising and artwork has been copied from OPPO
1.8 mm thick glass screen key visual efforts by claiming to mislead potential customers
In October last year, OPPO announced the world’s thinnest smartphone R5 (this time, since the record ‘Coolpad IVVI K1 Money’ is broken by). Company with Pakistan to follow in March R5 in some markets has launched a special GOLD version.
QMobile copied artwork beautiful complex design, which focuses on the gold version R5, is used to promote. The creative agency QMobile out of ideas so blatantly copied the design and smart play is to try calling the world’s thinnest phone that looks, it certainly is not.