The Pakistan Pavilion at Expo 2020 Dubai received 550,000 visitors in only 82 days since its opening. Our journey to this milestone has been very exciting, with around 100 business and thematic events and daily cultural performances representing the different regions of Pakistan. Over this time period, the Pavilion received visits not only from the Pakistani community but many UAE residents as well as foreign nationals.
Since its opening, the Pakistan Pavilion has kept the momentum with Expo 2020 in being an engaging, enlightening, and enjoyable experience for each and every one. With everything it has to offer, it’s no surprise that it happens to be amongst the most visited pavilions at the Expo.
Located in the heart of Opportunity District, the pavilion’s theme aims at informing, inspiring, and igniting more conversations about the country’s ‘Hidden Treasures.’ The pavilion has been attracting thousands of people from various nationalities daily is promoting the country’s tolerant, inclusive and progressive image by featuring the past, present, and future. It also highlights the beautiful landscapes, tourism, and trade & investment opportunities. The Advisor to PM on Commerce & Investment, Mr. Abdul Razzaq Dawood conveyed, ‘’In December, the Pakistan Pavilion launched a new tourism campaign through an engaging AI interactive screen for interested visitors to connect with tour operators in Pakistan to plan their visits to the country.
Pakistan has immense potential for tourism. While inaugurating the Skardu Airport, Prime Minister Imran Khan remarked that Pakistan can attract at least US$ 30-40 Billion from tourism just in Gilgit-Baltistan. With the government’s focus on the development of tourism infrastructure in the country and promotional efforts at the Pakistan Pavilion Expo 2020 Dubai, the number of foreign tourists to Pakistan is expected to rise significantly in the coming years.’’