As AI evolves, so does its ability to help companies improve their organic search rankings.
Content is an essential part of search engine optimization. Optimizing content is the process of making sure that it attracts humans and search engine bots. The goal is for Google and other search engines to rank the content so that humans can discover it, interact with it, and eventually buy goods and services because of it.
Employing artificial intelligence
AI can’t yet take over the content optimization process. But it can help Keyword searchIdea generation and basic writing.
Keyword research is critical in Content OptimizationIt identifies the words and phrases that potential customers are searching for. AI-based tools can detect new and popular keywords and the ease or difficulty of ranking for them and others.
AI can help generate ideas by analyzing your current content and trends in your industry.
RankIQ, the human and AI-powered SEO tool, provides keyword research and content ideas. Combined with other AI tools, such as Jasper, it can simplify content marketing and SEO.
Among the many tasks of artificial intelligence, typing is perhaps the most controversial. Multiplayer based on artificial intelligence writing tools Claiming to produce high quality content. They can’t yet replace humans in my experience – or even come close in most cases – but they are useful.
One such tool is Quill, by Narrative Science. Quill combines data and artificial intelligence to create reports, articles, and other types of content. Used by Forbes, Associated Press, and other publications. In late 2021, Salesforce acquired Narrative Science and Quill, but not before the latter had proven its value to the book.
In a sense, AI content for SEO appears to be AI versus AI. Google uses artificial intelligence to help algorithms discern searchers’ intent, not just their keywords, and rank pages accordingly.
So AI is driving Google’s goal of producing the best search results for users. This is good news for companies that create the best possible content for a topic. But it does not help people who do not know what to write, what to emphasize, and how much.
Over time, SEO practitioners and content marketers will likely need AI to keep up with the organic search arms race. Tracking keywords manually in a spreadsheet would become inefficient, in my estimation. The SEO content creation workflow will be based on artificial intelligence.
Many artificial intelligence tools
Adding AI-powered content to your SEO workflow will require experimentation. I mentioned three AI-based tools – RankIQ, Jasper, and Quill – but there are many others for SEO, including Copy.ai, Phrase, Copysmith, Article Forge, Zenbrief, SEMrush Writing Assistant, and others.
There is no winning AI content SEO software. There is no perfect workflow. Instead, your next step should be to try combinations of these tools to see which have the most impact on your company’s organic ranking.
The risks can be significant. Your competitors will likely consider AI content for SEO. To stay ahead, start using these tools soon.
Inevitable artificial intelligence
AI can accelerate content marketing and search engine optimization. AI can generate ideas, align content with search queries, and improve writing. Ranking higher in organic search results will inevitably include artificial intelligence.