Everyone knows Visa the international payments technology company has recently introduced a sophisticated and educational campaign entitled as ‘Cash to Card’ in Pakistan.
Running till 30 June 2015, the purpose of the campaign to relocate cash by supporting customers to utilize Visa debit and credit cards at level of sale for day to day spend categories of the country. This also purposes at making transactions more effective in terms of convenience and safety.
‘Cash to Card’ indicates of using cards in spite of cash for regular transactions like security, convenience and reliability. According to 2013 Visa-commissioned Moody’s Analytics study, the advantages of cards are enhanced to the National economy as the consumption of cards supports to promote economic development and efficiency.
Commenting on the campaign, Mr. Kamil Khan, Country Manager Visa Pakistan & Afghanistan, said:
Core to this campaign is Visa’s ability to reach consumers who may not realize they can enjoy the benefits of a Visa product, and experience a better alternative to a cash-and-carry lifestyle. The campaign builds upon Visa’s long-standing commitment to extending financial inclusion to more consumers, while at the same time driving opportunities for Visa, our partners and clients.
The campaign brings to life how Visa cards can activate better money management and sanctioned consumers seeking for an alternative to cash-and-carry lifestyle. The basic message of the campaign concentrates on core product values such as:
Control – Support consumers to handle their spending on their terms
Convenience – the competency to do purchases online at retailers— even to pay bills
Security – safer than cash and registered cards are replaceable if lost or stolen
Access – Simple, easy, timely access to their money through direct deposit
Cards support the users to do purchases without carrying cash and can be deployed at most stores. Visa cards encourages the user to keep a track of the incurred expenses, provide specific rewards and advantages and are safer to use because they provide proof of ownership.
Visa Cards are the secure way to take care of the spending. Lost cash is gone forever but lost cards are easy to be locked with elegant telephone call and replaced quickly.
