Ericsson’s largest consumer study shows 5G is already paving the path to the metaverse

Ericsson ConsumerLab’s 5G: The Next Wave report is the largest consumer 5G research to date.
Compared to 4G users – 5G users spend an average of one hour per-week more on metaverse-related services, such as gaming in virtual worlds, and augmented reality (AR).
Half of 5G consumers who already use extended-reality (XR) related services believe AR apps will move from smartphones to XR headsets within two years

As 5G uptake in many parts of the world bridges the milestone from early adopters to mass adoption, major new Ericsson (NASDAQ: ERIC) research – the industry’s largest global study of its kind to date – underlines consumers’ growing commitment to 5G and their expectations on next-generation uses cases.

Called 5G: The Next Wave, the Ericsson ConsumerLab report addresses the impact 5G has had on early adopter consumers since launching in various countries, as well as gauging the intention of non-5G subscribers to take up the technology – and their related expectations. The report forecasts that at least 30 percent of smartphone users intend to take up a 5G subscription within the next year.

The mix of Ericsson tracking data covering 5G launches since 2019, and the new consumer survey, has enabled Ericsson ConsumerLab to identify six key trends impacting the next wave of 5G adoption.

The report covers the behavioral changes triggered by the bundling of digital services into 5G plans by communications service providers – particularly the increased use of enhanced video and augmented reality (AR) apps.

The report also addresses the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and their impact on network traffic.

More than 49,000 consumers in 37 countries were interviewed in the research – the largest global 5G-related consumer survey in the industry to date and the largest consumer survey conducted by Ericsson on any topic. The survey scope is representative of the opinions of about 1.7 billion consumers worldwide, including 430 million 5G subscribers.

Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: ”The scale of the research gives us an authentic insight into consumers’ views and attitudes to 5G. The report shows that the next wave of potential 5G users have different expectations from the technology compared to early adopters. Overall, consumers see engaging with 5G as an essential part of their future lifestyles.”

He adds: “It is interesting to note that 5G is emerging as an important enabler for early adopters to embrace metaverse-related services, such as socializing, playing and buying digital items in interactive 3D virtual gaming platforms. The amount of time spent on augmented reality apps by 5G users has also doubled over the past two years, compared to 4G users.”

The report forecasts that 5G consumers with experience of using extended reality (XR) functionality are likely to be the first to embrace future devices as they are more positive about the potential of mixed-reality glasses. Half of 5G users who already use XR-related services weekly think that AR apps will move from smartphones to XR headsets within the next two years, compared to one-third of 4G consumer who hold this view.

5G – the Next Wave Report: Six key trends

5G adoption to be inflation resilient: At least 510 million consumers across 37 markets are likely to take up 5G in 2023.
The demanding next wave of users: The next wave of 5G users have high expectations on 5G performance, especially network coverage, compared to early adopters — who care about new innovative services enabled by 5G.
Perceived 5G availability is emerging as the new satisfaction benchmark among consumers. Geographical coverage, indoor/outdoor coverage, and congregation hot-spot coverage are more important to building a user perception than population coverage.
5G is pushing up usage of enhanced video and augmented reality. Over the past two years, time spent on AR apps by 5G users has doubled to two hours per week.
5G monetization models are expected to evolve: Six in 10 consumers expect 5G offerings to move beyond more data volume and speeds to on-demand tailored network capabilities for specific needs.
5G adoption is setting the path to the metaverse. 5G users on average are already spending one hour more per-week in metaverse-related services than 4G users. They also expect two hours of more video content will be consumed weekly on mobile devices, 1.5 hours of which will be on AR/VR glasses by 2025.

PTCL Group’s Strong Financial Performance: 8% YoY Revenue Growth in 2022

Islamabad: PTCL Group, the country’s leading telecom and ICT services provider, has announced its financial results for the nine months ended September 30, 2022, at its Board of Directors’ meeting held in UAE on October 13, 2022.

PTCL Group remained on the growth trajectory during the third quarter as its fixed and wireless streams continued to perform positively.

PTCL Group Financial Performance

• Revenue has increased by 8% to PKR 110.5 billion YoY, mainly driven by strong performance in the consumer segment led by fixed broadband, mobile data, and wholesale & business solutions, along with microfinance services.
• The Group’s profitability remained under pressure due to significant hike in power and fuel tariffs, devaluation of the Pak Rupee against USD, higher interest rates, and other costs associated with the acquisition of 4G spectrum and related network rollout. The Group has posted a net loss of Rs 5.6 billion.
• PTCL continued its growth momentum by posting 6.7% YoY revenue growth.
• PTML’s (Ufone) revenue grew by 5.4% as compared to the same period of last year.
• U Bank has achieved a 29.8% growth in its revenue over the same period of last year.

PTCL Financial Performance

• PTCL’s revenue of Rs 61.1 billion for the period is 6.7% higher than 2021, mainly driven by growth in broadband and wholesale & business solutions segments.
• The company has posted an operating profit of Rs 3.2 billion, which remained under pressure compared to last year mainly due to increase in operating costs on account of significant hike in power and fuel tariffs.
• Net Profit of Rs 8.2 billion for the period is 45.2% higher as compared to the same period of last year. Increase in non-operating income, due to translation gain on the Company’s forex denominated assets, dividend income from a subsidiary and gain on disposal of obsolete assets due to upgrade and fiberization of network, has helped turn the 12.4% decrease at operating profit level to a 45.2% increase at the net profit level.

PTCL Consumer Business

During the first 3 quarters, the company’s fixed broadband business grew by 11.7% YoY. Within the broadband business, revenues from Flash Fiber, the company’s premium FTTH service, showed significant growth of 98.7%. IPTV also showed 8.6% growth YoY. Voice revenue stream has seen a decline due to lower voice traffic and continued conversion of customers to OTT services.

PTCL continues to perform consistently with enhanced customer experience through the company’s seamless fixed broadband, including the fastest internet service in Pakistan through the Flash Fiber brand. PTCL has expanded its FTTH services in 35 cities, and the subscriber base has doubled on a YoY basis as the company continues to tap into the demand for growing internet and data services.

PTCL Business Solutions

While continuing momentum with overall YoY revenue growth of 8.8%, the business solutions segment sustained its market leadership in IP bandwidth, Cloud, Data Center, and other ICT services. PTCL’s corporate business grew by 13.0% as compared to last year. Within the wholesale business segment, carrier revenue grew by 16.2% but the overall wholesale segment revenue has declined as a result of closure of certain international IP leased circuits. International revenue, helped by the favorable impact of currency devaluation, has increased by 13.9% over last year.

PTML (Ufone) Financial Performance

• PTML’s (Ufone) revenue grew by 5.4% as compared to the same period of last year.
• Data remains the main driver of growth for Ufone through continued investment to expand 4G coverage and conversion of customer base to 4G. As a result, Ufone achieved 3.5 million 4G net adds this year.
• Ufone has posted topline growth despite the challenges of increase in Advance Income Tax (AIT) and reduction in Mobile Termination Rates (MTR) and recent floods in the country.
• External factors like the devaluation of Pak Rupee, rising interest rates and hike in power / fuel tariffs have adversely impacted Ufone’s bottom-line.
• During the second quarter, VIS Credit Rating Company has assigned initial entity ratings of ‘AA-/A-1’ (Double A Minus/A-One) to Ufone with outlook on the assigned ratings as ‘Stable’. This acknowledges the financial strength of Ufone through an independent rating exercise which also denotes high credit quality and good fundamental protection factors and is a testimony of stakeholders’ confidence in Ufone.

U Bank Highlights

UBank, the microfinance and branchless banking subsidiary of PTCL, continued its growth trajectory and achieved 29.8% growth in its revenue over last year by deepening its advances and investment portfolio, despite the challenging macro-economic situation, further exacerbated by the recent flood. The balance sheet footing of the bank reached Rs 122 billion as the bank continued to diversify its asset classes and funding streams while ensuring positive bottom-line impact. As the six business canvases of the bank, namely: Rural Retail Banking, Corporate Finance & Investment Banking, Islamic Banking, Urban Retail Banking, Corporate Banking and Digital Banking take their distinct forms and structures, this year will witness Ubank emerging as a Retail Challenger Bank aiming to extend banking services in accordance with the unique needs of its diverse and heterogenous clientele. With the core mission of microfinance at its heart, the business model of the bank is evolving to capture new segments and customer classes to include more of Pakistan into the banking net and further its ambition of financial and social inclusion.

Corporate Social Responsibility

Being a national carrier and a Pakistani company, PTCL Group during the recent floods has contributed significantly towards the relief and rehabilitation of flood-affected communities across Pakistan. PTCL Group has taken multiple initiatives including donation to PM’s Flood Relief Fund, collaboration with NGOs, PTCL opening the doors of its medical centers nationwide to provide emergency health and care to the affected communities and Ufone 4G offering free calls to help people stay in touch with their friends and family.

PTCL Group, Akhuwat deliver food packages to flood-affected communities in Balochistan

Karachi – PTCL Group in collaboration with Akhuwat Foundation has delivered food packages to flood-affected communities in Balochistan that have been facing food shortages in the wake of recent monsoon floods.

The food assistance initiative is part of PTCL Group’s PKR 1.75 billion pledge towards relief and rehabilitation of the devastated communities across the country.

Sharing his thoughts, Head of PR & Corporate Communication, PTCL & Ufone, Amir Pasha, said, “PTCL Group collaborated with Akhuwat to provide food assistance to the people, especially women, children, and the elderly. As nutrition is the most fundamental need at this time, the support will provide relief to the communities. I sincerely believe that relieving the communities of the worry for basic commodities will help them focus their energies on rehabilitation and return to normalcy.”

PTCL Group was one of the first responders to the calamity by opening doors of its medical centers across the country to provide medical assistance to the flood-affected communities. In addition to this, Ufone 4G provided free calls across the flood-hit districts to aid in rescue and relief activities, while the Group has been providing food and clean drinking water to people in Sindh and Balochistan to protect them from malnutrition and waterborne diseases.

Being a Pakistani company, PTCL Group will continue to support with more such initiatives and interventions in the coming weeks.

PTCL Group and Akhuwat collaborate to provide food assistance to affected families in Balochistan

Lahore: PTCL Group and Akhuwat Foundation collaborated to provide food assistance to flood affected families in five districts of Balochistan, including Qilla Saifullah, Loralai, Sibi, Lasbela and Lasbela (Uthal). President and Group CEO, PTCL & Ufone, Hatem Bamatraf presented a cheque to Dr. Amjad Saqib, Founder and Chairman Akhuwat Foundation in Lahore.

Speaking at the ceremony, President and Group CEO PTCL, Hatem Bamatraf said: “PTCL Group appreciates Akhuwat Foundation’s role in bringing relief to the flood affected communities across the country and would like to help the foundation to reach out to more deserving families. The scale of devastation is unprecedented, which is why it is important that everyone contributes to the relief and rebuilding process. Being a Pakistani company, PTCL Group has extended a helping hand during these testing times. The contribution to Akhuwat is part of PTCL Group’s PKR 1.75 billion pledge for relief activities and I hope it will help rehabilitate displaced families.”

Also speaking at the event, Founder & Chairman Akhuwat Foundation, Dr. Amjad Saqib said: “We are grateful to PTCL Group for extending the much-needed support to the flood affected communities of Balochistan. The impact on local communities is extremely overwhelming and the relief and rehabilitation work needs to be paced up. I find it heartening that the corporate sector is stepping up to make a difference in the lives of people, who have lost family members, homes and sources of sustenance. I am positive that our nation will emerge stronger from the crisis due to its resilience and unwavering support from organizations such as PTCL.”

PTCL Group has taken multiple initiatives to provide relief to the flood affected communities. Earlier, PTCL opened the doors of its medical centers nationwide to provide emergency health and care to the affected communities. In addition, despite power outages, Ufone 4G worked round the clock to ensure that its mobile network remained operational to aid relief activities, besides offering free calls to help people stay in touch with their friends and family.

Ericsson raises sustainability bar anew with triple-band, tri-sector 5G radio

Ericsson is once again setting the pace for sustainable networks with the introduction of a new triple-band, tri-sector radio that can do the job of nine radios. Radio 6646 cuts energy consumption by 40 percent compared to triple-band single-sector radios and, with reduced weight – including use of aluminum – by 60 percent, minimizes site footprint as well.

The new radio extends the multiband capabilities of Ericsson tri-sector products by combining 900, 800, and 700MHz frequency bands into one compact 2G to 5G-capable radio. With the ever-growing need of communications service providers (CSPs) for more sustainable solutions, Radio 6646’s low-band spectrum capabilities will significantly boost both 5G coverage and mid-band (3.5GHz) performance in an energy-efficient way.

A 40-percent reduction in energy usage can translate to yearly savings per site that is comparable to charging an electric car 40 times. Moreover, the 60-percent reduction in weight of the new triple-band, tri-sector radio will further help CSPs to minimize deployment costs, tower rent as well as carbon footprint. One Radio 6646 can do the job of nine single-band radios.

Vicente Abad, RAN Technology and Support Manager at Telefonica Spain, says: “Ericsson’s new Radio 6646 will offer a highly compact and flexible solution to expand 5G coverage in a very cost-efficient manner while being economical and sustainable – the footprint and energy consumption achieved are something we believe will be a powerful driver for 5G, and we look forward to the first deployments in Spain.”

David Hammarwall, Head of Product Area Networks at Ericsson, says: “Our new energy-efficient radio uniquely combines spectrum capabilities in an easy-to-install form factor. This will simplify deployments and extend 5G coverage, starting in Europe. With this latest innovation, service providers can scale up 5G Standalone deployments with new applications for consumers, enterprises, and mission-critical communications.”

Radio 6646 will expand the wide-area reach, outside-in coverage from rooftops and towers to indoor locations such as offices, basements, stores, and homes. It will also increase the capacity of 5G networks, especially when combined with mid-band TDD over Carrier Aggregation and 5G Standalone (5G SA).

The new radio also supports the 700MHz band, which is expected to be one of the key spectrums for 5G SA deployments, where low bands extend the performance and reach of mid-band TDD. With three low bands combined, Radio 6646 will enhance both outdoor and indoor coverage for all mobile generations – 2G to 5G – as well as IoT. The frequencies are widely supported by devices and provide immense potential to increase growth of 5G services.

Radio 6646 follows the 2021 launch of the dual-band, tri-sector Radio 6626, which is commercially available across global markets. Ericsson also unveiled earlier this year seven new 5G RAN solutions that deliver sizeable energy savings and up to ten-fold capacity increases – with minimal or no added footprint.

Learn more about Ericsson Remote Radios for sustainable networks

PTCL Group Pledges 1.75 billion to Support Flood Affectees

Karachi– PTCL Group, country’s largest telecom services provider, has come forward to aid communities affected by floods across various provinces of Pakistan through a relief package worth PKR 1.75 billion.

The package includes donation to the Prime Minister’s Relief Fund, NGOs, provision of free calls in flood affected areas, housing loans to displaced people and medical facilities.

PTCL Group will be providing medical services to affectees in its Health Centers, where a total of 13 doctors and 27 paramedical staff in 8 districts will perform their duties. To further extend Group’s support, Ufone 4G has announced free calls for people in the flood affected communities so that they can keep them connected with their families & friends, and to help them establish contact with the aid agencies and the Government. Moreover, U Microfinance Bank has pledged towards providing low-cost house loans for flood-affected families to rebuild their homes.

In addition to this, PTCL Group has decided to contribute to the Prime Minister’s Flood Relief Fund in order to support Government of Pakistan’s efforts for the rehabilitation of the communities and also donate to various leading aid agencies working in Balochistan and Sindh provinces to provide immediate relief assistance in the affected areas.
PTCL Group’s employees and staff will voluntarily give donation that will be matched by the organization and the total amount will be donated to a leading charity.

Sharing his thoughts on pledging support, Hatem Bamatraf, President and Group CEO, PTCL & Ufone, stated; “These are trying times for millions of people across Pakistan, with everything including lives, shelter and sources of income taken away by one of the worst natural calamities in modern times. At a time like this, a collective responsibility falls on individuals and local organizations alike to stand with their brethren in assisting their journey of rehabilitation. At PTCL Group, we are humbled to play our role in providing relief and support in every area that we can. During this crisis, PTCL Group stands with the affected people and is committed to support individuals, their families and communities countrywide.”

Flooding across Sindh, Khyber Pakhtunkhwa, Punjab and Balochistan have impacted millions of people with lives lost, properties destroyed, and sources of income wasted for families in various areas. In this time of need, PTCL Group is once again stepping up to shoulder the responsibility of aiding its people in a variety of ways.

PTCL Group opens doors of its Medical Centers for flood affected people

Islamabad: Pakistan Telecommunication Company Limited (PTCL) Group has opened the doors of its medical centers for flood affected people in Swat, Dera Ismail Khan, Sukkur, Mirpur Khas, Larkana, Hyderabad, Malir-Karachi and Quetta. The centers will operate to facilitate and treat people injured in flood related accidents or fallen ill due to water-borne diseases.

Heavy rains and flooding have caused irreparable losses to life and property across the length and breadth of the country, laying waste to large swathes of settlements, bazars, standing crops and urban centers in Punjab, Khyber Pakhtunkhwa, Balochistan and Sindh. The government of Pakistan has declared emergency across dozens of districts in all four provinces, prompting emergency response to the floods. Responding to the emergency, PTCL Group in an endeavor to support the disaster struck communities is extending its medical facilities to the communities affected.

Speaking on the initiative, Shoaib Baig, Group Chief People Officer, PTCL & Ufone said: “Being Pakistani companies, PTCL and Ufone feel great responsibility to stand by our people during this hour of great anguish caused by the recent floods. We are taking all possible measures within our reach to bring some comfort and solace to our distressed brethren.”

Besides, working tirelessly to maintain uninterrupted connectivity for continuation of rescue and relief activities, PTCL Group’s decision to leverage its physical infrastructure will facilitate the people in the affected areas and share some burden of the stressed public health infrastructure of the country.

Ministry of Federal Education & Professional Training signs contract with PTCL to run 04 educational channels on PTCL Smart TV App

Islamabad: Ministry of Federal Education and Professional Training (MoFEPT) and Pakistan Telecommunication Company Limited (PTCL) signed an agreement for the provision of 04 educational OTT channels in order to deliver educational content to students across the country, at a ceremony in Islamabad on Thursday. The channels will boost accessibility to quality educational content to foster learning and growth amongst students of different age groups.

Minister of Federal Education & Professional Training, Rana Tanveer Hussain was the Chief Guest at the occasion. Federal Secretary-MOFEPT, Aamir Ashraf Khawaja and Federal Secretary IT, Mohsin Mushtaq also attended the event. Contract was signed by Additional Secretary (MOFEPT), Waseem Ajmal Chaudhary and Group Chief Business Solutions Officer (PTCL & Ufone), Zarrar Hasham Khan.

Under the agreement, PTCL will provide 04 channels to the MOFEPT on its OTT Smart TV platform to deliver educational content for live viewing and downloading to students throughout the country. The digital channels will be available free of cost nationwide. The initiative will help MOFEPT in taking a stride toward digitalization of the education system for greater efficiency and improved learning.

During the ceremony, Rana Tanveer Hussain, Federal Ministry of Education and Professional Training said, “The arrangement with PTCL is an important step toward the digitalization of Pakistan’s educational system based on the latest learning and tutoring techniques. We believe the time is ripe for such interventions because there is nationwide penetration of smartphones and speedy internet even across remote regions. We are glad to have found a collaborative partner in PTCL that shares our vision for such a ground-breaking initiative for the advancement of learning in society. Digitalization is the future and we will explore the opportunities for enhancing the scope and reach of this initiative for a sustainable and deeper impact”.

Speaking at the occasion, Waseem Ajmal Chaudhary, Additional Secretary MOFEPT said “The 04 OTT educational channels will be completely free of cost so that the educational material is accessible to students from all socioeconomic backgrounds without any need for a subscription. This step will play a significant role in the socioeconomic development of the country. Moreover, the initiative furthers MOFEPT’s continuous endeavor to foster social good for the people of Pakistan”.

Commenting on the agreement, Zarrar Hasham Khan, Group Chief Business Solutions Officer, PTCL & Ufone said, “PTCL is the largest ICT services provider having footprint across Pakistan and being a company playing a pivotal role in driving digital transformation revolution in the country, needs partners to boost education sector. This will create synergies to revolutionize the educational system of Pakistan and enable all geographical areas with modern learning mechanisms.”

Senior officials from MOFEPT & PTCL also attended the ceremony.

PTCL, Nokia successfully trial 1-Terabit Live Optical Network

Karachi: Pakistan Telecommunication Company Limited (PTCL) has successfully conducted country’s first trial of 1-Terabit transport capacity per wavelength, in collaboration with Nokia.

The trial was conducted in a live network environment, where PTCL Metro Transport Network was upgraded to 1-Terabit per channel, extending its capacity to extreme speeds of 32-Terabit per fiber. The trial was based on Nokia’s Photonic Service Engine Transport Technology, designed to maximize network capacity and provide better customer experience, with faster and higher bandwidth.

This pilot transformation will lead to transport network enablement for future technologies, while creating new opportunities for industries as well as individuals. This is yet another step on PTCL’s roadmap and resolve to prepare its network infrastructure for embracing the growing data traffic demands of high-speed services and bandwidth intensive applications, including Ultra HD Video Streaming, Industrial Automation, Smart Cities and e-learning platforms for its subscribers and enterprise customers.
From a consumer point of view, 1 Terabit-per-second capacity is enough bandwidth to download the entire Game of Thrones video series in HD in less than 2 seconds, and can support 300,000 HD video zoom calls simultaneously.

Jafar Khalid, Chief Technology Officer, PTCL Group, said, “We are committed to digitizing our customer experience by providing state-of-the-art solutions. Keeping this in view, we tested the scalability and evolution of our optical transport network by enhancing the existing capacity to 1-Terabit per channel, to facilitate the ever-growing data traffic demand of our corporate and consumer segments. Nokia’s modern technology and expertise has helped us to test bandwidths up-to 1-Terabit, that will help provide a superior customer experience and enable seamless future expansion of our transport network capacity across Pakistan.”

Imran Durrani, Customer Team Head for PTCL Group at Nokia, said, “This new trial with PTCL is yet another testimony to further strengthening long-term partnership between us. Our industry-leading optical solutions including Photonic Service Switch and Photonic Service Engine are empowering PTCL to cost-effectively enhance network capacity as data consumption continues to rapidly increase.

Our pathbreaking Flexgrid architecture allows PTCL to modernize and upgrade its optical network to provide individuals and enterprises with a fast and reliable network connectivity.”

PTCL endeavors to offer its customers enhanced service quality, faster speeds and enable a simplified network architecture that increases operational efficiencies.

Ufone 4G gets global recognition for its superior 4G services

Karachi: Pakistani telecom company, Ufone 4G has been recognized as the superior 4G services provider in Pakistan by Opensignal, a leading global analytics company specializing in quantifying the users’ mobile network experience. Ufone 4G outdid other operators in several indicators of the ‘Overall Experience’ under the 4G subset as per the global analyst’s insight’s report ‘Pakistan Mobile Network Experience Report August 2022’, which also names the company as the most Consistent Quality Network in Pakistan.

The independent analytics come as an endorsement of Ufone 4G’s highest standards in 4G service delivery. The company outdid competition with a significant margin in the most indicators of ‘Overall Experience’ in the 4G subset. It stayed the outright winner in 4G Video Experience and joint winner in Overall Video Experience, which quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator’s networks. The network also topped the 4G Download and Upload markers with significant margins against other players. It also emerged as the joint winner of 4G Voice App Experience.

As the most Consistent Quality Network, Ufone topped the ‘Excellent Consistent Quality’ and ‘Core Consistent Quality’ categories. As per Opensignal, Consistent Quality measure how often the experience of users on a network was sufficient to support the requirements of common applications by quantifying download and upload speeds, latency, jitter, packet loss, time to the first byte, and the percentage of tests attempted which did not succeed due to a connectivity issue on either the download or server response component.

Ufone 4G acquired 1800Mhz spectrum in 2021 and it continues to expand its 4G services in Pakistan to provide an unrivaled telecom experience to its customers. The transformation went on to raise the bar in terms of service delivery and redefined quality connectivity through its world-class voice and data services. The measures helped Ufone 4G to pull off the fastest customer acquisition in the industry during 2022. Owing to the continued modernization and up-gradation of its network, Ufone 4G went on to register as ‘Pakistan’s No 01 Voice and Data Network’ on Pakistan Telecom Authority (PTA)’s Mobile Networks Benchmark Report 2022.

Ufone 4G continues to invest and innovate in order to align its network with the highest global standards while it also focuses on expanding it to bring its services to increased users, especially across the far-flung and hitherto unconnected regions of the country. The company’s continued endeavor to deliver top-notch telecom services to its customers in order to improve their experience mirrors the centrality of customers in its business philosophy as is reflected in its cherished slogan: ‘Tum Hi To Ho!’