Emirates embraces the spirit of the Holy Month with a thoughtful passenger journey

With the Holy Month of Ramadan expected to begin this week, Emirates is preparing thousands of Iftar meal boxes for fasting passengers both onboard and at boarding gates, an array of religious content and Ramadan series on ice, and traditional Ramadan refreshments and meals in the lounges.

Iftar Meal Boxes honouring Bedouin heritage

From the 22 March, customers breaking their fast across all cabin classes to select Emirates destinations will receive thoughtful, nutritionally-balanced iftar meal boxes. Iftar meals will be served in bespoke boxes designed by Emirates to represent the rich Emirati heritage of the Al Sadu weavers. Al Sadu is a traditional form of weaving practised by Bedouin women of the UAE, who handmade soft furnishings and decorative accessories with distinctive geometric patterns. Reflecting the social aspect of Ramadan as family and friends gather to break the fast, the Al Sadu weavers used to come together in groups to spin and weave, exchanging family news, singing, and reciting poetry.

The iftar meal boxes will include light dishes and starters such as hummus and spinach bil zeit, Greek salad and cauliflower bil tahini, falafel sandwiches, pasta salad and fried aubergine with mint, zaatar chicken salad and cauliflower bil tahini, chicken musakhan sandwiches with Arabic bread, as well as staples like traditional dates and refreshing laban. A smaller box will also be served at boarding gates at Iftar time including all the essentials to comfortably break the fast.

Emirates’ iftar box will be served to complement the regular hot meal service and menu’s will be refreshed on a weekly basis to ensure a best-in-class dining experience during the Holy Month. The boxes will be served on flights to select destinations during times that coincide with iftar, on flights to and from the Gulf region, as well as flights catering to Umrah groups travelling to Jeddah and Medina during the month of Ramadan. Passengers may also check in one bottle of Islamic holy water ‘ZAMZAM’, containing up to 5 litres per person at Dubai International Airport (DXB) and various airports in the Kingdom of Saudi Arabia.

Captain announcements of Iftar time

To ensure the highest levels of accuracy for fasting Muslim passengers, Emirates uses a unique tool to calculate the correct timings for imsak (the time to commence fasting) and iftar while in-flight, based on the times of the sunrise and sunset of the location the flight is passing by using the aircraft’s longitude, latitude, and altitude. When the sun sets, passengers will be officially informed of the iftar time by the captain.

Ramadan refreshments in the lounges

For customers on the ground boarding during iftar times, boxes containing water, juice, a banana, and dates will be available to fasting customers at gates for several destinations. At the Emirates lounges in DXB, traditional Arabic sweets, dates and coffee will be offered during Ramadan. Meals available in First and Business Class lounges will include a selection of hot and cold Arabic mezzeh, lentil soup, lamb ouzi served with dakous and coriander mint raita, shish taouk with harissa red pepper dip and Emirati ouzi. Desserts will feature kunafa with pistachio and baklava ice-cream, baklawa pistachio finger, sweet cashew kol w shkor and Arabic coffee and dates ice-cream. Emirates lounges are equipped with dedicated prayer rooms and ablution facilities to ensure a peaceful environment for worship.

Ramadan content on ice

Throughout March and April, Emirates ice inflight entertainment will feature special religious content including Hadeeth Al Emam Al Tayeb, Nawafez Aala Al Hayat, Qu’ran Mubeen, Deen Al Tasamoh, Meythaq Al Hayat, Mahe Ramadan (Urdu), Ramadan Ki Fazilat (Urdu), Noor E Ramzan (Urdu) and Niyamat – E – Ramadan (Urdu). The Holy Qur’an is also available on ice.

Popular Ramadan series and dramas will also be available on ice, such as Al Wade’ Mustaqer – Season 2, Nasiby Wa Qesmetek – Season 4, Tahqiq, Rivo, 25 Soual, and Fil Sayara. Amongst the diverse content on ice, there are more than 5,000 channels of on-demand entertainment including 742 Arabic channels featuring movies, TV, podcasts, and music.

Ramadan Awareness Training for Emirates staff

Emirates provides Ramadan awareness training for its cabin crew and on ground teams in Dubai and across its network. Special training resources have been provided to ensure operational teams are aware of the Holy Month, understand the cultural significance and nuances of this time and recognise specific practices that Muslims engage in, so they are prepared to provide the highest levels of service to customers at all touchpoints of their travel journey.

Emirates and flydubai celebrate five years of partnership

Karachi – This month marks five years since Emirates and flydubai activated their extensive partnership and joined forces to offer customers unrivalled travel options to every corner of the globe. They’ve certainly delivered on their promise. The carriers’ joint route network has significantly expanded, enabling more than 11 million customers to connect on over 250,000 flights and benefit from seamless travel since the partnership launched in 2017.

The innovative partnership goes beyond the standard code sharing model and today includes integrated network collaboration, schedule optimisation, seamless connectivity at Dubai International airport (DXB) between Terminals 2 and 3, baggage transfers on a single itinerary, as well as reciprocal loyalty benefits under the joint loyalty programme, Emirates Skywards.

Here’s five key highlights of Emirates and flydubai’s partnership and the benefits it offers to customers:

Joint network offers unrivalled choice:  Today, customers have access to 215 destinations across 98 countries, with over 250 codeshare flights to choose from on an average day. Emirates customers can book flights to over 80 unique flydubai destinations and flydubai customers can choose from over 99 Emirates destinations. Popular customer favourites, whether travelling for business or leisure include: Kathmandu, Kuwait, the Maldives, and Zanzibar.

Joint loyalty programme maximising customer rewards: More than 8.5 million members have been able to enjoy joint Emirates and flydubai frequent flyer programme benefits, earning 150 billion Skywards Miles in the last five years through the partnership.

Seamless connectivity at DXB: Customers enjoy seamless check-in, efficient baggage transfers, passenger access to Emirates’ lounges at Terminal 3 and the flydubai lounge at Terminal 2, reduced connection times as both airlines expand their flight schedules, and convenient connections to 33 flydubai destinations operated from Emirates Terminal 3 in DXB.

Continued network growth: New travel opportunities are being created for the 270,000 passengers who connect between both airlines each month as Emirates and flydubai continue to add more flights to their schedules. This offers customers more flexibility with multiple daily flight departures to destinations like Bahrain, Kuwait, Karachi, the Maldives, key cities in Saudi Arabia and Tel Aviv. Both airlines also continue to expand their networks, with Emirates recently reinstating flights to Rio de Janeiro and Buenos Aires. In 2022, flydubai’s network has grown bigger than ever, launching flights to Al Ula, Namangan, Osh, Pisa and Samarkand, to name a few. flydubai has also announced services to Gan in the Maldives, Cagliari and Milan-Bergamo in Italy, Corfu in Greece and Krabi and Pattaya in Thailand from 2023 as well as the resumption of flights to Abha, Ha’il, Hofuf and Tabuk in Saudi Arabia.

Continued investment in enhancing the customer experience: Emirates will retrofit 120 aircraft with Premium Economy seats starting this month as part of a $2 billion investment which also includes elevated dining options and more sustainable choices. flydubai has debuted a new Business Class recliner seat offering customers more comfort on its short and medium haul flights. flydubai has grown its fleet to 70 Boeing 737 aircraft and will retrofit a number of its existing aircraft, as well as equip its future aircraft, with its new Business Class seats.

 

Emirates Group announces record half-year performance for 2022-23

Karachi – The Emirates Group today announced its half-year results for its 2022-23 financial year.

The Group is reporting a 2022-23 half-year net profit of AED 4.2 billion (US$ 1.2 billion), a record half-year performance, and a turnaround of almost AED 10 billion from its AED 5.7 billion (US$ 1.6 billion) loss for the same period last year.

The Group also reported an EBITDA of AED 15.3 billion (US$ 4.2 billion), a marked improvement from AED 5.6 billion (US$ 1.5 billion) during the same period last year, illustrating its strong operating profitability.

Group revenue was AED 56.3 billion (US$ 15.3 billion) for the first six months of 2022-23, up 128% from AED 24.7 billion (US$ 6.7 billion) last year. This was driven by the strong demand for air transport across the world with the further easing and removal of pandemic-related travel restrictions.

The Group closed the 1st half year of 2022-23 with a strong cash position of AED 32.6 billion (US$ 8.9 billion) on 30 September 2022, compared to AED 25.8 billion (US$ 7.0 billion), as on 31 March 2022. The Group has been able to tap on its own strong cash reserves to support business needs, including debt payments and pandemic-related commitments.

His Highness (HH) Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group said: “The Group’s record performance for the first six months of 2022-23 is the result of forward planning, agile business response, and the efforts of our talented and committed workforce.

“Across the Group, our operations recovery accelerated as more countries eased and removed travel restrictions. We were ready and amongst the first movers to serve the strong customer demand thanks to our robust business plans, the support of our industry partners, and our ongoing investments in people, technology, and products and services.

“For the coming months, we remain focussed on restoring our operations to pre-pandemic levels and recruiting the right skills for our current and future requirements. We expect customer demand across our business divisions to remain strong in H2 2022-23. However, the horizon is not without headwinds, and we are keeping a close watch on inflationary costs and other macro-challenges such as the strong US dollar and the fiscal policies of major markets.”

Sheikh Ahmed added: “The Group expects to return to our track record of profitability at the close of our full financial year.”

In line with increased capacity and business activities, the Emirates Group’s employee base, compared to 31 March 2022, grew 10% to an overall count of 93,893 at 30 September 2022. Both Emirates and dnata have also embarked on targeted recruitment drives to support their future requirements.

Emirates airline

Emirates continued to focus on restoring its global passenger network and connections through its Dubai hub, restarting services and adding flights to meet customer demand across markets.

In June, it launched services to Tel Aviv, a new destination. Expanding connectivity options for customers, Emirates launched codeshare and interline agreements with 12 airlines in the first six months of 2022-23: Airlink, AEGEAN, ITA Airways, Air Baltic, Air Canada, Bamboo Airways, Batik Air, Finnair, Royal Air Maroc, Sky Express, Sun Country Airlines, and United Airlines.

By 30 September, the airline was operating passenger and cargo services to 140 airports, utilising its entire Boeing 777 fleet and 73 A380s.

During the first six months of 2022-23, Emirates took delivery of 2 new Boeing 777 freighters and returned 1 older freighter from its fleet as part of its long-standing strategy to minimise its emissions footprint and operate modern, efficient aircraft. With new passenger aircraft only expected to arrive in 2024, Emirates this month began its multi-billion dollar programme to retrofit 120 aircraft with its latest cabin interiors and products.

Emirates continued to introduce new product and customer initiatives to deliver on its ‘fly better’ promise, including enhanced menus across all cabin classes, and the launch of a new hospitality programme to uplift service training and delivery. In August, Emirates launched its full Premium Economy experience to hugely positive, “booked-out” customer response on its flights to London, Paris and Sydney. Emirates plans to introduce its Premium Economy product on 5 more routes before the end of 2022-23, as more aircraft fitted with these popular seats roll out of its retrofit programme.

Overall capacity during the first six months of the year increased by 40% to 22.8 billion Available Tonne Kilometres (ATKM) due to an expanded flight programme as more countries eased travel restrictions.  Capacity measured in Available Seat Kilometres (ASKM), increased by 123%, whilst passenger traffic carried measured in Revenue Passenger Kilometres (RPKM) was up by 265% with an average Passenger Seat Factor of 78.5%, compared with 47.9% during the same period last year.

Emirates carried 20.0 million passengers between 1 April and 30 September 2022, up 228% from the same period last year. Emirates Skycargo uplifted 936,000 tonnes in the first six months of the year, a 14% decrease compared to the same period last year, as the airline shifted capacity from its “mini-freighters” back to passenger operations.

Emirates profit for the first half of 2022-23 hit a new record of AED 4.0 billion (US$ 1.1 billion), compared to last year’s loss of AED 5.8 billion (US$ 1.6 billion). Despite an unfavourable currency exchange environment, Emirates revenue, including other operating income, of AED 50.1 billion (US$ 13.7 billion) was up 131% compared with the AED 21.7 billion (US$ 5.9 billion) recorded during the same period last year. The airline’s strong turnaround performance is driven by strong passenger demand for international travel across markets and shows the airline’s ability to plan ahead to meet the demand, activate capacity, and attract customers with its high-quality products and value proposition.

Emirates’ operating costs increased by 73% against an overall capacity growth of 40% mainly due to the substantial increase in fuel costs which more than tripled compared to the same period last year. This was primarily due to a 65% higher fuel uplift in line with increased flight operations, and the doubling of average oil prices during this period. Fuel, which was the largest component of the airline’s operating cost in pre-pandemic reporting cycles, accounted for 38% of operating costs, one of the highest ratios ever, compared to 20% in the first six months of last year.

Driven by strong demand and increased operations during the six months, Emirates’ EBITDA grew nearly three times to AED 14.7 billion (US$ 4.0 billion) compared to AED 5.0 billion (US$ 1.4 billion) for the same period last year.

dnata

In line with increased air and passenger traffic across markets, dnata’s businesses in cargo and ground handling, catering and retail, and travel services saw a significant uptick in operations. This drove strong revenue growth in the first six months of 2022-23, however dnata’s overall performance was dampened by inflation and increased costs across its markets.

In the first half of 2022-23, dnata grew its footprint with new long-term concession contracts to provide services in Zanzibar (dnata airport operations), and Ras Al Khaimah (Alpha Catering). Its Airport Operations division entered the German market with the acquisition of Wisskirchen Handling Services, the exclusive operator at Cologne Bonn Cargo Centre; and acquired the remaining 30% stake to assume full ownership of its ground handling business in Brazil.

Ensuring its future readiness to provide safe and high-quality services to its customers, dnata committed US$ 100 million to implement green technology and initiatives across its business, and invested US$ 17 million into its operations in Erbil, Iraq including an advanced cool chain facility, bus maintenance facility, and a new cargo warehouse.

dnata’s revenue, including other operating income, of AED 7.3 billion (US$ 2.0 billion) doubled compared to AED 3.7 billion (US$ 1 billion) generated in the same period last year.

Overall profit for dnata is AED 236 million (US$ 64 million), compared to last year’s AED 85 million (US$ 23 million).

dnata’s airport operations remains the largest contributor to revenue with AED 3.5 billion (US$ 944 million), a 37% increase as compared to the same period last year, as customer demand continued to pick up particularly in its UAE, US, Italy and UK businesses.  Across its operations, the number of aircraft turns handled by dnata increased by 56% to 347,581, and it handled 1.4 million tonnes of cargo, slightly down by 2% reflecting its airline customers’ increased focus on passenger operations.

dnata’s flight catering and retail operations, contributed AED 2.4 billion (US$ 651 million) to its revenue, up 212% with strong production increases in Australia, the UK and US to meet customer demand. The number of meals uplifted increased sharply by 204% to 50.5 million meals after last year’s 16.6 million.

dnata’s travel division contributed AED 1.2 billion (US$ 323 million) to revenue, up 708% compared to AED 147 million (US$ 40 million) for the same period last year, driven largely by the strong recovery of travel demand and bookings in its Middle East and UK businesses. The division reported an underlying total transactional value (TTV) sales of AED 4.7 billion (US$ 1.3 billion), compared to AED 726 million (US$ 198 million) for the same period last year.

 

Emirates Skywards rings in the festive season with thousands of Miles on offer

Karachi  Emirates Skywards has kicked off the festive season with incredible offers this winter. The loyalty programme will be rolling out special offers every month to provide members with even more ways to earn thousands of Miles with every flight, hotel stay, car rental, shopping spree and more.

Starting from today until 18 November, members can earn thousands of Miles with the following partners:

Earn up to 14,500 Miles on hotel stays*

  • Emirates Skywards Hotels: Earn up to 14,500 Miles per night with more than 400,000 hotels worldwide.
  • Jumeirah Hotels & Resorts: Earn double Miles with Jumeirah Hotels & Resorts worldwide.
  • IHG® Hotels & Resorts: Earn double Miles with Intercontinental Hotels & Resorts, Holiday Inn and Crowne Plaza Hotels & Resorts worldwide.
  • Rotana Hotels: Earn double Miles on hotel stays across the Middle East, Africa, Eastern Europe and Türkiye.

Earn up to 5,000 bonus Miles on car rentals*

  • Emirates Skywards members can earn up to 5,000 Miles bonus Miles on car rentals worldwide with Avis, Hertz and SIXT.

Earn up to 100,000 bonus Miles with Emirates Skywards Credit Cards*

  • Emirates NBD Skywards Infinite Credit Card: Earn up to 100,000 bonus Miles, save AED 2,999 on joining fees, and enjoy Silver Tier membership benefits.
  • Emirates – Citibank Cards: Earn up to 45,000 bonus Miles, save on annual fees, and enjoy Silver Tier membership benefits.
  • Emirates Skywards ICICI Bank Credit Card: Earn up to 10,000 bonus Miles and enjoy Silver Tier membership benefits.

Convert Points to Skywards Miles*

  • First Abu Dhabi Bank: Win up to 500,000 Skywards Miles when you convert your FAB Rewards into Skywards Miles.
  • National Bank of Kuwait: Earn double Miles when you convert NBK KWT Points into Skywards Miles.

Click here for more information.

Emirates Skywards members will have more reasons to celebrate this year. Stay tuned for even more fantastic offers next month with The Bicester Collection, Skywards Everyday, skywardsmilesmall.com, utu Tax Free app and more.*

Emirates Skywards has close to 30 million members worldwide.  The loyalty programme offers four tiers of membership: Blue, Silver, Gold and Platinum, with each tier earning exclusive privileges. Members can earn Skywards Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands. Skywards Miles can be spent on an extensive range of rewards, including flight tickets on partner airlines, flight upgrades, hotel stays, tickets, hospitality at sporting and cultural events, tours and money-can’t-buy experiences.

For more information, visit www.emirates.com/skywards.

Emirates puts big hitters in the flying seat for the T20 World Cup

Karachi: Hitman Rohit Sharma bowls over cricket fans as he takes to the field to feature in Emirates’ latest advertising campaign which will run during the ICC Men’s T20 World Cup.

Emirates, official partner of the highly anticipated ICC Men’s T20 World Cup which kicks off in Australia this weekend, has signed up the Hitman for its “Lovers of Cricket” campaign. Rohit will bring to the campaign his facets in the three 10 second films created for the campaign. The first will feature Rohit’ dynamism as a fielder, as he is shown flying through the air to the roar of the stadium as he catches the ball. In the following two other versions of the ad featuring the Indian cricket star, his trademark batting is put to the test with a flying jump to the stumps. All three spots cleverly convey the airline’s brand message of excellence – “Don’t just fly, fly better”.

The campaign also features three more versions with two other well-known stars of the game, England’s Phil Salt and Richard Gleeson, who are no strangers to the Emirates logo as players for the Emirates-sponsored Lancashire County Cricket Club. Both Salt and Gleeson can be frequently found “flying” across the pitch at the club’s home grounds – The Emirates Old Trafford – where these latest ads where filmed.

During the month-long T20 tournament, Emirates’ “Lover of Cricket” ads will run on television in Australia, the UK, US, India, and Pakistan.

Having built a strong brand connection with cricket fans all around the globe over the years, Emirates directly serves 14 of the 16 nations participating in the seventh edition of the ICC T20 Men’s Cricket World Cup, including 42 flights a week to Australia, and services to over 39 cities in the UK, US, India, Pakistan, South Africa, the Netherlands, Bangladesh and Ireland.

Emirates’ love affair with cricket goes back 20 years when it became the main sponsor of the Emirates Elite and International Panel of ICC Umpires when the panel was formed to officiate Test Matches and One Day Internationals around the world. In 2007, it became the official Airline and Global Partner of the International Cricket Council (ICC). The airline also sponsors the ICC Cricket World Cup 2023, which will be held in India next year.

Alongside the Umpires, Emirates sponsors the Elite and International Panel of ICC Match Referees, which also sees Emirates featured on their official kit. Along with the ICC Men’s T20 World Cup, Emirates also supports the Women’s T20 World Cups and the ICC Women’s Cricket World Cup as well as the World Test Championships Final in 2023.

Never miss a moment at 40,000 feet

To help ensure that jet-setting cricket fans do not miss any of the ICC T20 Men’s Cricket World Cup action, Emirates will be screening the tournament’s matches live in the air on its dedicated in-flight sports channels, Sport24 and Sport24 Extra, available to customers across all cabins on the airline’s award-winning in-flight entertainment system, ice. Live TV is available on all aircraft in Emirates’ Boeing 777 fleet and most of its flagship A380 aircraft.

For passengers travelling in premium cabins on select A380 aircraft, Emirates will be screening the matches live on the 55-inch screen at the iconic onboard lounge. At the popular lounge in the sky, travellers can enjoy live sports at 40,000 feet while socialising and enjoying delicious snacks in addition to a unique selection of spirits or cocktails.

Fans can also stay connected to tournament news and highlights onboard with wi-fi packages available to choose from. Emirates Skywards members travelling in First Class or Platinum members travelling in Business Class enjoy complimentary Wi Fi throughout the flight.

Emirates appoints new Regional Manager in Pakistan

Karachi – Emirates has appointed Salem Al Mana as the new Regional Manager for Pakistan, with effect from 1 November. This comes as part of the airline’s management rotations to support its commercial strategies and efforts in rebuilding its global network amidst the increase in travel demand and the easing of restrictions. Salem was previously Emirates’ Commercial Support Manager – Indonesia since 2021.

In his new role, Salem will report to Mohammed Alnahari Alhashmi, Vice President – Pakistan and will help Emirates respond to shifting market dynamics in addition to strengthening Emirates’ presence in the market and driving growth. Wahid Albalooshi, who was previously Regional Manager Pakistan, will become District Manager Riyadh.

On Salem’s appointment Mohammed Alnahari Alhashmi, Emirates’ Vice President – Pakistan said: “I am pleased to welcome Salem to the team in Pakistan, which is one of the most important markets for Emirates in the region. We look forward to benefiting from his broad experience, which will help us to drive growth of our online and offline sales through our network of travel partners as well as our operations in five cities in Pakistan. I congratulate him on the new role and challenge.

“I would also like to thank Wahid Albalooshi for his efforts and achievements while he served in Pakistan and wish him the best on his new role in Saudi Arabia.”

Salem joined Emirates in 2017 as a fresh graduate and was part of the airline’s UAE national commercial outstation program, providing necessary knowledge and exposure to the global aviation industry. Initially based in Emirates’ headquarters in Dubai, Salem moved through several roles firstly as Commercial Support Manager followed by his post as a trainee in UAE Sales to gain experience and a strong understanding of the market dynamics and the airline’s operations.

In 2019, following his training at Emirates’ hub in Dubai, Salem was posted in India as Commercial Support Manager – Mumbai, serving in one of the airline’s biggest markets in the region. His role in India provided him with an in-depth understanding of Emirates’ international operations as well as market knowledge and the competitive landscape.

His diversified experience also included training with the internal audit team to gain the knowledge necessary to successfully operate and in full compliance with local regulations in an outstation. Following the completion of his training in 2020, Salem was posted as a Commercial Support Manager for Sri Lanka and the Maldives, initially based in Sri Lanka, but due to the global pandemic, continued to support the two markets from Emirates’ headquarters in Dubai.

In his latest stint with Emirates, Salem was posted as a Commercial Support Manager for Indonesia in 2021, learning the ropes of how the market operates and gaining a thorough understanding of customer segments and how to better serve their needs, especially for leisure and corporate customers, as well as religious tourism.

Salem studied in the United Arab Emirates and graduated with a Bachelor’s degree in Applied Communication from Dubai Men’s College.

Emirates has held strong ties with Pakistan since 1985 and the airline remains committed to its long-term commercial strategy in the country. Emirates currently operates passenger services to five cities in Pakistan including Karachi, Islamabad, Lahore, Sialkot, and Peshawar – connecting customers to more than 130 destinations via Dubai.

Emirates adds another feather in its cap with Gerry the Goose ‘Fly Better’ campaign

New TV and online advertising campaign takes playful look at the airline’s Fly Better philosophy

Karachi: Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting customers to take a gander at the benefits and services of the world’s largest international airline, and choose to ‘Fly Better’.

From September, the global ad campaign will be in full flight across the USA and Europe, reminding customers that Emirates provides an ‘impeckable’ travel experience on-board with award-winning in-flight entertainment, world-class cabin crew, regionally inspired cuisine and acclaimed beverages. To compliment the ‘best-in sky’ offering, Emirates also offers an impressive on-ground experience– through a myriad of online and home check-in options, chauffeur-driven airport transfers and outstanding lounges.

The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard a comfortable and sophisticated Emirates Premium Economy cabin, while his migrating bird-brethren are in ‘fowl humour’ after a long and tiring flight by wing. Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a delicious meal and reclines in his spacious seat to enjoy ‘The Goose, The Bad and The Ugly’ movie on his 13.3” personal entertainment screen.

‘In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings,’ said SVP of Marketing & Brand at Emirates, Richard Billington. ‘Gerry is a savvy traveller who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.’Gerry the Goose Bio
Gerry’s career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (GCI). The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture, while ensuring carefully created movements brought the character to life. This included time to animate Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’ aircraft in Dubai.

Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad will run in 25 countries for one month, starting with the USA on the 30th August, followed by Europe.

Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.

Gerry’s species heritage is Canada goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and temperate regions of North America, found during migration across the Atlantic in northern Europe.

Gerry the Goose admires the acting work of Ryan Gosling, who he says ‘gives him goose bumps’.

Fly Emirates to Dubai and enjoy free tickets to the Museum of the Future, one of Dubai’s most famous landmarks

Journey through possible futures at one of the city’s biggest new attractions with this incredible offer on all bookings made until 2 October 2022

Karachi- Emirates, the world’s largest international airline, has launched an exciting new offer for holidaymakers planning a trip to Dubai between 22 September and 8 December 2022. From today, all Emirates customers can now enjoy a complimentary ticket to the Museum of the Future – one of the city’s most famous landmarks.

Starting today, this special offer is valid for all tickets to Dubai purchased using code MFUTURE until 2 October 2022. The offer is available on bookings made on emirates.com, Emirates Call centre or via participating travel agents, for travel from 22 September 2022 until 8 December 2022 in any cabin class.*

The complimentary ticket to The Museum of the Future entitles travellers to one admission during the working hours of the museum and must be booked on museumofthefuture.ae against a redemption code sent by Emirates prior to the planned visit and used latest by 15 December 2022. *

The Museum of the Future is the star attraction everyone’s talking about in Dubai, and are welcoming all ages to see, touch and shape our shared future. Inside an incredible building that’s been dubbed one of the most beautiful in the world, you can explore the future 50 years from now in an incredibly immersive and sensory experience.

Fly into space, explore the wonders of nature, and get closer to the technology that will change the way we live. Kids will love being Future Heroes and taking on challenge missions to create a brighter tomorrow.

Explore more of Dubai with Emirates
Emirates has safely restarted operations to more than 130 destinations, across six continents and currently operates over 53 flights per week from Pakistan to Dubai.

Whether seeking a city break, a beach getaway, a relaxing retreat, a unique desert experience, or a stopover, there is something for every traveller when visiting Dubai. From sun-soaked beaches and heritage activities to world class hospitality and leisure facilities, Dubai offers a variety of world-class experiences.

• Dubai Experience: Customers can now browse, create and book their own customised itineraries including flights, hotel stay, visits to key attractions, and other dining and leisure experiences in Dubai and the UAE, through Emirates’ Dubai Experience platform, and enjoy even more unique benefits.
• Skywards partners: Members of Emirates’ award-winning loyalty programme, Skywards, can earn Miles on everyday spends at retail outlets in the UAE, and redeem these Miles for reward tickets, upgrades, as well as tickets for concerts and sports events. Learn more about Emirates Skywards here: https://www.emirates.com/pk/english/skywards/.

For more information, visit emirates.com. Tickets can be purchased on emirates.com, Emirates Sales Office, via travel agents or through online travel agents.

Emirates statement on operations at London Heathrow

Emirates values our partnerships with airport stakeholders across our network with whom we engage continuously, and collaboratively, to secure our flight operations and ensure minimal customer disruption, particularly over the peak travel months.

It is therefore highly regrettable that LHR last evening gave us 36 hours to comply with capacity cuts, of a figure that appears to be plucked from thin air. Their communications not only dictated the specific flights on which we should throw out paying passengers, but also threatened legal action for non-compliance.

This is entirely unreasonable and unacceptable, and we reject these demands.

At London Heathrow airport (LHR), our ground handling and catering – run by dnata, part of the Emirates Group – are fully ready and capable of handling our flights. So the crux of the issue lies with the central services and systems which are the responsibility of the airport operator.

Emirates is a key and steadfast operator at LHR, having reinstated 6 daily A380 flights since October 2021. From our past 10 months of regularly high seat loads, our operational requirements cannot be a surprise to the airport.

Now, with blatant disregard for consumers, they wish to force Emirates to deny seats to tens of thousands of travellers who have paid for, and booked months ahead, their long-awaited package holidays or trips to see their loved ones. And this, during the super peak period with the upcoming UK holidays, and at a time when many people are desperate to travel after 2 years of pandemic restrictions.

Emirates believes in doing the right thing by our customers. However, re-booking the sheer numbers of potentially impacted passengers is impossible with all flights running full for the next weeks, including at other London airports and on other airlines. Adding to the complexity, 70% of our customers from LHR are headed beyond Dubai to see loved ones in far flung destinations, and it will be impossible to find them new onward connections at short notice.

Moving some of our passenger operations to other UK airports at such short notice is also not realistic. Ensuring ground readiness to handle and turnaround a widebody long-haul aircraft with 500 passengers onboard is not as simple as finding a parking spot at a mall.

The bottomline is, the LHR management team are cavalier about travellers and their airline customers. All the signals of a strong travel rebound were there, and for months, Emirates has been publicly vocal about the matter. We planned ahead to get to a state of readiness to serve customers and travel demand, including rehiring and training 1,000 A380 pilots in the past year.

LHR chose not to act, not to plan, not to invest. Now faced with an “airmageddon” situation due to their incompetence and non-action, they are pushing the entire burden – of costs and the scramble to sort the mess – to airlines and travellers.

The shareholders of London Heathrow should scrutinise the decisions of the LHR management team.

Given the tremendous value that the aviation community generates for the UK economy and communities, we welcome the action taken by the UK Department for Transport and Civil Aviation Authority to seek information from LHR on their response plans, systems resilience, and to explain the seemingly arbitrary cap of 100,000 daily passengers. Considering LHR handled 80.9 million passengers annually in 2019, or a daily average of 219,000, the cap represents greater than a 50% cut at a time when LHR claims to have 70% of ground handling resources in place.

Until further notice, Emirates plans to operate as scheduled to and from LHR.

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