With the Google Pixel 7 successfully launched, the next flagship phone on the horizon is the Samsung Galaxy S23 – and the latest update from the rumor mill gives us an idea of what color options we’ll see.
According to the analyst Ross Young who is usually right when it comes to mobile industry predictions, we will have the phone in beige, black, green and light pink when it arrives in the first few months of 2023.
That’s a rather limited selection compared to the Samsung Galaxy S22, which showed up across the full range – the S22, S22 Plus, and S22 Ultra – in white, black, rose gold, green, graphite, blue, violet, cream, burgundy, red and finally purple.
color calls
It’s also interesting to compare the color choice to the recently launched Galaxy Z Fold 4 and Galaxy Z Flip 4 foldable phone options: the former comes in green, black, beige and burgundy, and the latter comes in purple, graphite, rose gold, blue, yellow, white, navy, khaki and red.
Maybe there’s more to come in terms of colors, or maybe Young is just referring to the standard S22 model – in which case the pale pink will replace rose gold, beige will replace white, and the purple option will be dropped.
These colors may also vary depending on the region you are in. All indications are that the Galaxy S23 series will launch in February, after the Galaxy S22 range has been scheduled, so we have a few months to wait yet before we know for sure what Samsung is up to.
Analysis: Colors Really Matter
The colors that the phone comes in may not immediately seem the most important aesthetic choice compared to the rest of its design – and still less important when you look at them against the internal specifications of a particular device.
It’s also fair to say that colors aren’t always the most exciting aspect to talk about a phone. Black and white are almost always present, and manufacturers seem unwilling to experiment with the many different looks on offer.
However, color choices can make a big difference to consumers and the phone’s appeal. Phone makers seem to be starting to realize this — take the green iPhone 13 that Apple unveiled earlier this year, for example.
The Google Pixel 7 and Google Pixel 7 Pro also feature some bold color options, and we’d love to see more of them in the future. Hopefully, Samsung has some extra colors lined up for the Galaxy S23 beyond the ones we’ve mentioned here.