A delegation of senior executives, led by Adil Farhat, Chief Executive Officer, P&G (Procter & Gamble) Pakistan, met President Arif Alvi in Islamabad this week. The Company reaffirmed its commitment to Pakistan and to continue serving consumers and the community through its brands and operations in the country.
President Alvi lauded P&G’s efforts and said that Pakistan is gearing up towards new horizons as the Government is working hard to ensure that the country transforms into an attractive place for business from around the world.
The Company recently celebrated 30 years of its successful operations in the country. Since 1991, P&G Pakistan has been serving consumers with superior quality brands providing superior value and driving category growth. P&G has already brought valuable foreign direct investment into Pakistan by expanding its local manufacturing footprint and has made significant investments of over $150 million in fixed assets to date in the country. Its manufacturing plants at Port Qasim, Korangi and Hub enable over 80% of its business in Pakistan to be locally produced, allowing the Company to better serve its consumers. Moreover, P&G’s latest baby and feminine care manufacturing plant investment of over $44 million is a vote of confidence in the future of the country.
Today, P&G Pakistan exports its entire portfolio to Afghanistan as well as to 23 countries across Europe. This export approximately contributes over 10 million US Dollars to the country’s exchequer on an annual basis. P&G manufacturing sites in Pakistan are considered amongst the top 19 countries globally where 100% P&G manufacturing facilities meet the zero-waste-to-landfill qualification and deliver approximately 40%, 60% and 25% reduction in energy, water and CO2 respectively.
Expressing his views, Adil Farhat said, “Pakistan is an important market for P&G. For over three decades, we have improved Pakistani lives through world-renowned brands, investment in manufacturing facilities, the creation of direct and indirect employment, as well as helping communities in need. The support received from the Government of Pakistan over the years has been instrumental for our successful operations in the country.” He further added, “With the potential Pakistan has to offer, we remain committed to future growth and long-term investment in the country. We thank the President for his leadership, and hope that our strong partnership with the Government of Pakistan will help us to continue to serve Pakistani consumers in the years ahead.”