The project team responsible for the “moonshot” projects is getting a new image. It is being called “X” instead of the Google X. The new logo is a blend of modern design and succinctness, a bright yellow and amber X.
This may not be news to many people that the company is divided into number of smaller companies following the expected launch of Alphabet. As to where the X stands in the new classification it has the role of an incubator within Alphabet.
The logo is meant to showcase the X approach of posting a “radical solution” to a “ready big problem in the world”, according to a Recode report. How do you do it? “Breakthrough technology”.
The “Captain of Moonshots” since 2014, Astro Teller is now involved in the day-to-day operations of the company with the forming of Alphabet. A new group inside X named “Foundry” will decide the products to be launched and those not to be launched.
The present division has some big projects that include self-driving vehicles, robotics & related projects, the Project Loon and its balloon-based internet, Project Wing (package delivery drones) and Makani, power-generating wind turbines.
Since the separation of X is completed it will be good to check out new ideas carried now onwards and existing ideas reach the markets