Despite countless pop-ups and a detailed privacy and security zone, new independent research has discovered that iPhone user data is still being shared with Apple.
iOS 14.5 saw the introduction of app tracking transparency, a Privacy Tool Which gives users the option to prevent third-party apps from tracking them with personally identifiable information, all in an effort to better protect their personal information.
However, app developers from software company Mysk have found that despite the apparent push for transparency and privacy, many of Apple’s own apps continue to collect such data.
App store that collects data
got hold of Twitter (Opens in a new tab) To highlight what he said he must be a “privacy concern,” he shared screenshots and videos of data collected during a 10-minute App Store browsing session on a device running iOS 14.6.
The data collected included details about device type, screen resolution, installed keyboards, network connection, and other identifiers, which are typically used for digital fingerprints — exactly what iOS 14.5 aims to prevent with app tracking transparency.
This is despite disabling personalized ads, personalized recommendations, and sharing usage data and analytics, according to Mysk.
After further searching on behalf of gizmodo (Opens in a new tab)Mysk found that Apple was collecting data for other apps as well, including Stocks, Books, Apple Music, Appel TV and the iTunes Store, but no analytics data was transferred to Health and Wallet.
The Mysk thread continues on Twitter: “It’s unclear if Apple is still collecting analytics data in iOS 16” – Apple’s latest major release for its iPhone lineup that debuted with the launch of the iPhone 14 lineup.
Excerpted from Apple’s Advertising & Privacy webpage (Opens in a new tab) It reads: “Apple’s ad platforms receive information about the ads you click on and display them in exchange for a random identifier that is not associated with your Apple ID.”
The company also pledges to use “local on-device processing to determine which ad to display, using information stored on your device, such as which apps you open frequently,” which begs the question as to why the company detects collecting some types of data.
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