Google has introduced “continuous scrolling” for the desktop version of search results for some users.
This means that when users get to the bottom of the search results page, they will now be able to see the equivalent of six pages of results before they are shown the “More” button.
The move follows Google introducing the feature for mobile versions of its search engine in October 2022, although search results are limited to four pages for these versions.
Why are you moving?
This brings Google’s search offering more in line with what many popular social media apps like Instagram and Facebook for example offer, which let users scroll down continuously for a long time before prompting them to load a new page.
Adding some context to the update, Google said in a previous blog post (Opens in a new tab) that “most people who want additional information tend to browse up to four pages of search results.”
Google has not said when the feature is set to roll out internationally.
It is unlikely that this will be the last time we will see significant updates to the search engine from Google in the near future.
The search giant recently made ambitious plans to overhaul its search engine format. Talk to the press including Radar Pro Technology At the Google Search On event, Google VP of Engineering Rajan Patel outlined plans that will see video and image results more integrated into search results.
The executive said the plans will help “organize the results to better reflect the way people explore topics.”
- Are you interested in improving your company’s ranking on Google? Check out our guide to the best SEO tools