The source for the rumored Apple roadmap is Bloomberg’s Mark Gurman — and while most of the products have been speculated on before, seeing them all bundled in one place is helpful to any potential buyers of Apple technology.
Of course, the four rumored versions of the iPhone 15 are a showcase of Apple’s traditional September event, as are updates to the Apple Watch Series 9 and Apple Watch Ultra.
But with MacBooks, iMacs, iPads, and even new products like the in-home smart display seemingly in the pipeline, there’s a lot to think about. With that in mind, we’ve broken down all of Apple’s rumored launches below so you can decide if (and when) to start saving up to trade in your old iPhone.
Here are 18 new devices we can expect to see from Apple over the rest of 2023 and into 2024, according to Bloomberg and past rumors.
iPhone 15 (four models)
- iPhone 15 / iPhone 15 Plus
- iPhone 15 Pro / iPhone 15 Pro Max
No surprises here — Apple always releases new iPhones at its traditional September event, and we’d expect to see four iPhone 15 models arrive in that usual window.
The Bloomberg report does not contain any new information in this regard, but the latest rumors point to the iPhone 15 and iPhone 15 Plus, along with the iPhone 15 Pro and iPhone 15 Pro Max. The current iPhone 14 landed on September 7, with three of its four models hitting shelves after just one week — so we can expect something similar for the iPhone 15 series.
Apple Watch (three models)
- Apple Watch Series 9 (41mm and 45mm)
- Apple Watch Ultra 2
As we’ve heard previously, a Bloomberg report predicts that later this year “there will be two Apple Watch Series 9 models and an updated version of the Ultra,” with codenames for those three products (N207, N208, and N210) provided to back up those rumors.
So far, there have been very few concrete details on what we can expect from these three watches. The main leak so far (captured by this MacRumors article) indicates that the Apple Watch 9 will likely be the same size as the Apple Watch 8, which means 41mm and 45mm case sizes.
As for the Apple Watch Ultra 2, early leaks (like this one from DigiTimes) indicated that it could have a larger 2.1-inch display than the current model, while also switching from OLED to micro-LED technology. All three rumored Apple Watches are likely to land in September alongside the iPhone 15.
What about the Apple Watch SE? This more expensive model usually isn’t updated annually — and with the latest update due in 2022, a new version this year seems unlikely.
MacBook Pro (three models)
- 13-inch MacBook Pro (M3)
- 14-inch MacBook Pro (M3 Pro and M3 Max)
- 16-inch MacBook Pro (M3 Pro, M3 Max)
While the iPhone 15 and Apple Watch Series 9 are almost certain to arrive this year, the rest of Bloomberg’s predictions (including three MacBook Pros) are in the vaguer range of a release date — the site simply states that they “could come later.”
However, there are codenames that support the theory that three M3-powered MacBook Pros are in development – they’ve been named the MacBook Pro 13-inch (M3), MacBook Pro 14-inch (M3), and MacBook Pro 16-inch (M3).), with The respective code names are J504, J514 and J516.
But we’re not likely to see it arrive until 2024. We’ve recently argued that rumors of an Apple M3 chip shouldn’t stop you from buying a MacBook with an M2 Pro chip, and that remains the case — a 2024 launch for the M3 is likely to fit into the schedule Apple made with the M1. .
So, despite rumors that the M2 is just a ‘stop-gap’ chip, there’s still plenty of life in it yet — especially considering that Apple paused production of the M2 chip earlier this year.
iMacs (three models)
- 24-inch iMac
- iMac is bigger in the early stages
The Apple iMac is likely to be updated later this year, as Bloomberg has predicted the arrival of the iMac (2023) in two 24-inch versions. This means that they will have the same screen size as the current iMac (24 inches).
This update has been a long time coming, with the last iMac arriving in 2021. The reason for this long hiatus is likely because the new models will be powered by the M3 chip.
However, in March, Bloomberg noted that manufacturing of the new iMacs (codenamed J433 and J434) was already in a “late stage” ahead of a potential launch in the second half of this year, so a 2023 arrival (with the same color options). As today’s model) on the cards.
A little further away, according to a new Bloomberg report, is an iMac with a larger screen. While Apple is exploring “an iMac with a screen over 30 inches,” it was only doing “early work” on the concept. That’s a slight shame, as the 27-inch iMac was last updated in 2020 with an Intel chip — but at least it looks like it’s in the works.
MacBook Air (two models)
- 13-inch MacBook Air
We recently saw the arrival of the Apple 15-inch MacBook Air (2023), but the rumored update to the 13-inch MacBook Air didn’t materialize.
This wasn’t much of a surprise — the 13-inch MacBook Air (M2, 2022) only landed last year — but a Bloomberg report indicates that two MacBook Air models (codenamed J613 and J615) are in the works.
It will likely be powered by Apple’s M3 chip, which means a launch in 2024 now seems likely. This update was previously rumored to include a 13.4-inch OLED display, according to a reliable display analyst Ross Young.
iPad (three models)
- iPad Pros (two models)
- iPad Air
New iPad Pros are coming, according to a Bloomberg report, but they are unlikely to arrive this year. Mark Gurman predicts that “refurbished iPad Pros with OLED screens” are on Apple’s roadmap, codenamed J717 and J720. But no time frame has been specified, which means we need to refer to previous rumors to get an idea of that.
The 2023 iPad Pro is expected to be a pretty big update — besides the OLED screens, it’s powered by Apple’s incoming M3 chip. We’ve also heard rumors of a 14.1-inch iPad Pro on several occasions, while a 16-inch iPad Pro has also been suggested. While that may explain the expectation of two models, we’re unlikely to hear anything official until 2024.
A minor update would likely be the new iPad Air, which Bloomberg says will be designed to “replace the current M1-based model.” Again, no time frame has been specified for the sixth-generation iPad Air, but since Apple usually works out in 18-month Air release cycles, it could arrive alongside the iPhone 15 in September.
What’s in the way?
While these 18 products seem more realistic in Apple’s roadmap for launching this year and in 2024, the Bloomberg report also contains some speculation about other products that are in “early development.”
These include a “third-generation version of AirPods Pro” and some new home equipment including “smart displays”. It could mean Apple is working on an iPad-esque competitor for the Google Pixel tablet, whose dock gives it powerful smart display powers, with previous rumors predicting a 2024 launch for that.
With a new Apple TV (complete with a faster processor) also expected in 2024, it appears that the Apple Vision Pro hasn’t made much of an impact on the roadmap for the rest of its devices — even if we expect almost all of the new models above to integrate with a so-called “spatial computer.” from Apple in some new ways.
